Criteria for reviewing a website will vary from industry to industry but generally speaking most websites succeed or fail in their objective based on the following:
· Does it communicate the website owners message / brand effectively?
· Is the website easy to use, is it “intuitive” or does the surfer really have to think in order to work out how to surf around the site?
· Does the website effectively sell it’s product?
· Does the website produce enquiries? (Get leads)
· Does it entertain? (Yes, some websites are purely for entertainment purposes)
Now in the case of most home improvement websites there really is one main criteria – and that is: does the website produce leads?
It is important I feel to emphasis that in the majority of cases the purpose of a conservatory or double glazing related website is not to actually SELL a product, but to SELL a surfer on the idea of making an enquiry.
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