Internet Marketing | Lead Generation

I really don’t need to give an explanation with this one, do I?

My good friend Matthew Glover of West Yorkshire Windows and The Conservatory Outlet has been making videos again!

This time, his video is I’m sure going to get a good deal more attention than the usual Home Improvement Punters

Actually, it is all for a good cause really - the “stills” are taken from a Charity Calendar which raised money for their favourite charity www.Heal.co.uk

ENJOY

Doing Pay Per Click?

Why you should bid more for “long tail” terms

In the last few years, there has been quite a bit of “noise” about the benefits of using “long tail” keywords in your PPC and SEO strategies.

If Long Tail does not mean much to you, then read:
What is the Long Tail of Search?

One of the benefits of these long tail Keywords was that often it was relatively inexpensive to bid on these terms - certainly a lot less expensive than bidding on the Top Generic terms

However, of late, I have been noticing something else, in that some advertisers are now starting to bid as much or even more on some “long tail” converting keywords.

Going back to the Home Improvement Industry as an example.

Which of the following searches is most likely to have been made by a buyer?

or a search for “Kitchen Supplier in Brentwood Essex”

I would suggest the person who searched “Kitchen Supplier in Brentwood Essex” is more likely to be a buyer, and as such, it is as valuable a term to bid on as say “kitchens”

Ranking high for Kitchens or Kitchens UK is of course great, but it is more of an EGO THING. If you want to make money - then those Long Tail Keywords are just as important.

Another useful webpage:
Keyword Strategies - The Long Tail

In above article - Matt Bailey discusses a client for whom he created a report.

The report showed that his top 10 terms brought in over half of the site’s overall search referrals. However, when looking at sales generated by search terms,18.6% of conversions were from top 10 keywords. Conversely, 81.2% of the conversions were from hundreds of other search terms outside of the top 10. The 80/20 rule works in reverse, providing a ’sweet spot’ of opportunity.

By the way, credit, where credit is due, the above is just one of the many Big Ahas! I received from being a member of the Yanik Silver’s Internet Mastermind Group

As many of you know, I am a big fan of the Mastermind Group Idea

Napoleon Hill author of “Think And Grow Rich” is usually credited with popularising the concept of the Mastermind Group - as we know it in the last 100 years or so.

Of the Mastermind principle he wrote that it is:

“The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.”

He also continues that …

“No two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind.

During our recent visit to Washington DC, for Yanik Silvers Underground III, Yanik asked some of us Masterminders (myself included) to take to the stage and relate some of our experiences with the Yanik Silver Mastermind Group. To relate as Yanik puts it ‘our big AHA! moments’ or our big Breakthroughs from being members of the Mastermind.

Here is the group of us up on stage.

Going left to right we have:
Andy Miller - Sales Management Guru , Donna Krech - ThinAndHealthy.com , Jon Tuttle - CarolTuttle.com , Barry Dunlop, Tim Schmidt - USConcealedCarry.com and brothers, Jack and Don Corn of DonationsInk.com

A quick look over some of the above links and it is very clear this is a very diverse group. Indeed, I’m sure many of us would agree, that in the so called “normal world” we would not have chose to hang out together or have considered we had very much in common. The one common point that we all shared was a good deal of success in our own Niches, a willingness to share our experiences and a commitment to give constructive feedback to our fellow Masterminders.

With a successful Mastermind Group you get clarity and vision and input from lots of other successful people who are not as “close” to your situation as you are and perhaps that’s the greatest benefit. And of course the great friendships that you make.

Thank you fellow Masterminders and in particular, thank you for allowing me to reveal your identity at BarryDunlop.com

As for my personal GREAT AHAS! - I will be revealing some of them in future posts

Yanik’s Mastermind Group is almost always Sold Out just as soon as he releases it each year, but for next year you might like to check out: Yanik Silver’s Internet Mastermind Group

Finally, If you are interested in starting your own Mastermind Group, I found this excellent article online

How to Create and Run a MasterMind Group

Yanik Silver Underground Seminar - My Favourite Speakers

A very nice feature that Yanik has at his Underground Seminars is that the Audience gets to vote for their favourite speaker - and that speaker gets a cheque for $10000 to give to their favourite charity.

This year the winner was a remarkable 23 year old called Jermaine Griggs - our final presenter on Sunday, who really has an amazing story.

Jermaine Griggs is a 23-year old piano extraordinaire, entrepreneur, and minister, who has taught thousands of people how to play the piano by ear. Well done Jermaine.

To be frank selecting a winner out of so many great speakers is not at all easy and for me personally, they were all great - but here is my attempt to at least make a short list of those speakers who had the most personal impact on me.

By the way, the speakers are not in any order, but hopefully it will give you an idea of the quality of people Yanik brings along

Darren Rowse
Darren is the guy behind ProBlogger
If you know anything about Blogging - then you know of Darren. Indeed, in my opinion, Darrens site is a must read website, no matter if you are a blogger or not.

Perry Belcher
Perry is a personal friend and a fellow Masterminder - who literally blew the house away with his presentation.
If ever the term: serial entrepreneur could be applied to anyone it is Perry Belcher

Perry is also famous for his Perryisms - take for example:

Markets Are Like Girlfriends, You Have To Pick Them Wisely…

…But Unlike Girlfriends, You Can Be Involved with As Many Markets As You Want…

Perry is currently involved in: 75 Different Markets

Just one of them is: stanchions4less.com

Andrew Lock - The Renegade Online Auction Seller
Andrew is a friend, a fellow Brit and fellow Masterminder

What can I say? Just out of this world. If you don’t think you want to be an online Auction Seller then I think Andrews presentation, will make you think differently. I know it did for me. Some very very clever ideas, that currently you will not hear anywhere else. I won’t reveal too much here, but just lets say, my ears picked up as this has something to do with Lead Generation, something that I am particularly interested in.

Check our Andrews website: sendmyfreegift.com and in particular the Video Testimonial by Dr. Joseph Mercola

Finally, but by no means least: John Du Cane

John Du Cane is the founder of Dragon Door Publications

John made an amazing presentation which showed just how well an offline Direct Marketing business can be “married” with an Online Marketing business.

Not only a great speaker, but John also was one of the nicest people you could ever hope to meet, as I discovered over dinner at the Friday Evening Networking Dinner. Thank you John.

Yanik Silver Underground Seminar | Washington DC

As some of you know, I was in Washington DC last weekend for Yanik Silvers Underground III Seminar.

As expected, an awesome experience with amazing speakers.

“Officially” attendees cannot go into great detail about the content and the revelations made by the speakers - so I am afraid, I will not be revealing anything too extraordinary here.

This said, I will just make a couple of points which I felt was worth repeating

The first point is a simple one: TAKE ACTION.

So often when I am in a room of Internet Entrepreneurs or wannabee Internet Entrepreneurs this point more often than not impresses upon me.

You see in business success, it is very often not intelligence that counts most, but taking action that makes the difference. With the greatest respect to the speakers, I’m sure there were people in the room who could claim to be more intelligent than them - but the point is, they are up on stage, revealing the business success, more often than not, because they TOOK ACTION.

Don’t let intelligence or an over analytical brain get in the way of taking action and business success!

Of course if you can combine a reasonable level of intelligence with ACTION, well you are just about Unstoppable!

The second point is not related, but none the less perhaps equally valuable for those of us already online:

Add Testimonials To Your Order Form

A simple - but no doubt effective Idea

Watch out for my personal review of my favourite speakers coming soon