As an Irish man this article in The New York Times got my attention.
An interesting story about two entrepreneurial Irishmen who are making money shipping Irish soil to the US and selling it in 12 oz. bags to Irish-Americans who literally want a piece of the “old country.”
Straight from the Auld Sod Export Company in County Tipperary — well, via a warehouse in this eastern Long Island town filled with 12-ounce plastic bags labeled “Official Irish Dirt.” Pat Burke, one of two Irishmen who founded the company last year to capitalize on the sentimental symbolism of Irish soil to Americans, said it had shipped $2 million worth to the United States since November, when it started its Web site, officialirishdirt.com
Perhaps the kind of idea it would help if you were Drunk in the first place, in order to think of it, but impressive none the less!
Entrepreneurs and their creative ways to make money always amaze me. So often, the simplest and perhaps “daftest” ideas turn out to be the Real Winners. Well Done Pat Burke and Alan Jenkins (his business partner)
September 5th, 2007 at 2:33 am
This company sells Irish Earth and Irish Memorial trees, really great idea. http://www.giftofireland.com . I think the name is catch as anything