A very useful article for anyone who sells online - or even for anyone who buys online.
The psychology of ‘free’ online shipping
Consumers like free shipping offers, perhaps because it makes the online retail transaction more comparable with that at the neighborhood store.
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How the Offer of Free Shipping Affects On-line Shopping
For whatever reason, a free shipping offer that saves a customer $6.99 is more appealing to many than a discount that cuts the purchase price by $10, says Wharton marketing professor David Bell. Bell noticed this phenomenon a few years ago while doing research for an online grocery store, and the observation prompted him to look more closely at the ways Internet retailers use shipping charges — or the lack thereof — as a promotional tool.
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