Renegade Personal Development | Internet Marketing

Google Gets Tough On Link Exchanges

An interesting statement by GOOGLE - that was brought to my attention today by a post at bmyers.com

Google’s newest webmaster guidelines specifically state that if your site is participating in a ‘link to me, and I’ll link to you’ scheme, Google will ban you from their search results.

SEE:
Link schemes

I thought this was particularly interesting:

Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest. In addition, submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.

As someone who is spammed everyday by people wishing to exchange links with me (which I reject) I for one, am happy to see this.

Of course it does raise the question as to what is or is not a GENUINE Link - and I can see why two webmasters may link to each other for perfectly genuine reasons.