Renegade Personal Development | Internet Marketing

How to get more leads from your home improvement website

Everyone wants leads - but you know it is an amazing thing - lots of companies build websites, even spend some money on Pay Per Click Advertising (such as Google Adwords) and perhaps even paid to be listed is some directories such as
Conservatory Buyers Guide
and then wonder why they don’t get leads, or don’t get as many leads as they would hope to.

Often they have spent significant sums on the website - and frankly a lot of these web designers can build you nice looking websites (with all the bells and all the whistles) - but many don’t build the web sites to CONVERT visitors to leads.

Sometimes home improvement companies even write of the Internet as “not working” - failing to realise that they actually control their websites destiny and the fact the site is not producing leads is that NINE TIMES OUT OF TEN - they don’t make it easy for their website visitor to give them a lead.

As an Internet Marketing Consultant I am often asked to review websites - and come up with some ideas for improving the conversion ratios (usually - leads to visitor ratio)

Perhaps I really should not give away a “trade secret” like this - but really this one point is so OBVIOUS that I am surprised web designers are still building websites with this “built in fault”

To increase your leads - MAKE IT EASY FOR PEOPLE TO CONTACT YOU.

Often a website will have a “contact us” button tucked away in some far corner that is not easy to find.

Please, PLEASE, put your contact details on each page - and also ideally - strategically within the website copy.

Better still - change “Contact Us” web form to a “Free Brochure” or “Free Info” or “Free Information Pack” and you will see a significant increase in sales leads (as much as 50 - 100% increase sometimes)

You should also have clearly - and in large TYPE have your phone number at the top of each page.

You should have both a form to fill in and your contact phone number showing.

Far too often salespeople and sales managers worry about the tyre kickers and the brochure hunters - and try to qualify their leads too much. The point of most contractor based, supply and install home improvement websites is not to SELL a product but to sell visitors on the company and encourage them to request more information.

I spoke to a sales manager the other day who complained how bad business was and the economy was all wrong blah, blah…..

A little later we are talking about web leads and he declares he only wants leads of his websites from people who want to have one of his sales people out for a quotation. (hense why his website only had a request a quote link)

Clearly he had not considered that some people may wish to make a “softer approach” first - to find out more about his company before asking a sales person to quote.

Sad for him, sad for his sales people and sad for his company

Please don’t make this mistake

Good Selling To All

Barry