When I first started making a name for myself in sales, the amount of training materials available in the UK in terms of tape sets and video sets was relatively little. Certainly, there is a lot more available today.
For this reason, most of the training materials I used, were imported from the USA.
Some of the first sets of videos I every purchased was from a company called American Salesmasters. I have even in my Attic cleanup found the original invoice for just two of these videos (Dated 29th January 1985) for the amount of £747.50 ($1444.93 USD currently) That is a lot of money even now, but such was my thirst for knowledge that I actually bought quite a few videos in the end.
I was such a good customer that they actually gave me a Picture signed by the various speakers / trainers and that is what you see below.
It may not be clear in the picture, but the Speakers and Trainers who signed it (all original signatures by the way) are a real who’s who of Sales Trainers and Positive thinkers.
We have Fred Herman, Larry Wilson, Cavett Robert, Dr Norman Vincent Peale, Hal Krause, Zig Ziglar (LEGEND) and J Douglas Edwards (who I believe trained Tom Hopkins early on)
I can in particular remember in Dr Norman Vincent Peales video were he mentions that if you want to find people without problems, we should go to a graveyard. He said we could find plenty of people without problems, 6 ft down! Looking back on it now, I really don’t know why this impacted on me so much - but it did, i.e. Problems (or issues as I later started to call them) are great things, as they prove you are still alive!
Thank you Fred Herman, Larry Wilson, Cavett Robert, Dr Norman Vincent Peale, Hal Krause, Zig Ziglar, and J Douglas Edwards - you enriched my life in so many ways, not just financially.
Some related websites:
J Douglas Edwards (Listen to a short clip of J Douglas Edwards speaking from 1966)
Cavett Robert ( Yesterday is a cancelled check, tomorrow is a promissory note; only today is legal tender, only now is negotiable.)
Fred Herman (Fred is probably most famous for coining the KISS Principle for Selling - Keep It Simple, Salesman)