OTO, One Time Offer | First Call Discount | Selling Techniques
As many of my regular readers will know, once upon a time, I was a Double Glazing Salesman.*
Anyway, “us” DG Salespeople had a reputation is some parts of being hard CLOSERS – PUSHY and if truth be known, not really that nice of people. Of course this was a Generalisation and I have to say, many of the most successful sales people I have met in the Double Glazing Industry are the nicest people you can imagine – individuals who care about their customers and provide amazing service.
Ok, back to the theme of this post – in the Double Glazing Industry there is a sales technique called the First Call Discount / FCD – basically a discount, offered one time only, on first visit of a sales person to a prospects home.
Now, I am not going to get into the rights and wrongs of this technique, but recently I have been seeing a rather similar technique being used online, called the ONE TIME OFFER / OTO
In fact I came across a rather powerful example of it the other day.
You may have noticed, at the top of my blog pages there is now a new style of link (called a STRIPE AD) – it is away for me as a website owner to draw your attention to offers / special content etc – or indeed, a place for me to place adverts on behalf of advertisers.
This STRIPE AD is controlled by means of a WordPress Plugin – which I downloaded for “free” from: Pawan Agrawal at MaxBlogPress.com
I was very impressed with this Plugin and to tell the truth, I was surprised Pawan Agrawal was offering if for FREE
And, yes, it is FREE – but before I could download it I was “subject” to an OTO / One Time Offer. Now, I am not complaining, I think it was perfectly fair in the circumstances – and some of the products offered with Great Discounts – ONE TIME ONLY – would be ideal for Newbie or Intermediate Bloggers – but alas for the Developer I did not buy anything. Still, it explained why he could make the offer for FREE.
Go check it out yourself at – MaxBlogPress.com
Feel free to let me know your thoughts on this technique.
* — Double Glazing is a form of Replacement windows
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