Renegade Personal Development | Internet Marketing

As someone who assists companies with their search engine marketing - I constantly see what can only be considered very poor search engine marketing.

One of the worst examples is when Ads or banners are out of date - such as showing halloween banners at Christmas or Christmas banners / offers at Easter (Yes, it really does happen)

Often it is the “biggest companies” who have delegated their online advertising to some outside party that let this happen

Now let me declare - I am an IKEA LOVER - I think it is a great store, but today when reviewing some advertising for a client (A Kitchen supplier selling worktops) I found what to me looked like a very strange GOOGLE AD on behalf of IKEA - considering it is the 28th April today.

I will not repeat the actual search here, that alerted me to this - but suffice to say if you currently do a search for IKEA MILTON KEYNES - you will see an ad that says: New Store Opens 27 December, celebrations and opening offers Now I may be wrong but I assume it refers to 27th Dec 2005. Surely someone should have updated the AD by now?

It is not Googles Fault - their PPC system is so easy to use and update that really there is no reason for this to happen.

Of course by the time you read this, the Ad may have been deleted, but I still think it is a good example of how not to do Search Engine Marketing

http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GEUA,GEUA:2005-29,GEUA:en&q=ikea+milton+keynes

The Top Sponsored Result - currently reads: New Store Opens 27 December, celebrations and opening offers (and it is 28th April Today)

“Sponsored Results” cost the advertiser money when clicked on.

PS: Someone tell Ikea

29th April Update

Some one has pointed out that is you just search for IKEA in Google - you see the same PPC AD

http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GEUA,GEUA:2005-29,GEUA:en&q=ikea

How long before someone fixes this?

Mind you, perhaps it is just me? The ad may well make sense to the advertisers, it is just that it seems somewhat out of date to me.