The Trade Ring
As some of you will know, in a previous life I was a Home Improvements contractor and I met up with one of my old buddies this week - who is an Electrical Contractor (Electrician). As you do, I asked my buddy how business was - and to be frank I was expecting him to say he was struggling / work was short - but he surprised me by saying business was great and in fact he was turning work away.
His secret? - The Trade Ring
Have you ever had a trades person to your home - for example a plumber and you are impressed with their work and then asked for an introduction to another trades person, for example an electrician or a landscaper? I know I have and I also know that usually they have someone they can recommend. Then more often than not they write the name of their recommendation on a scrape of paper (often illegible) which inevitably gets lost.
Well how about that self same trades person having printed on the back of his business card the names of 4 other trades people he recommends - just their first name, their trade and a phone number.
In my buddies case he is in “partnership” with a Plumber, Landscaper, Carpenter and a Painter / Decorator and of course each of his buddies has his name and number on the back of their business cards.
All five TRADES are fully booked at a time when many others are struggling for work.
A simple but very effective idea that could be applied to so many businesses both offline and online.