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Viral Marketing, YouTube and GPS Gang Bang Video

February 6th, 2007 · No Comments · Marketing Punk

As a marketer I am always looking out for new angles and new “spins” on ideas and this one caught my eye today.

The one thing I have learned about Viral Marketing is that it is often the silliest and most daft idea ideas that goes Viral.

Who would have thought that a video of a car driver hooking up four GPS devices at the same time (Which ends up with a maelstrom of voices and a nightmarish conclusion) would have been such a hit on YouTube?

At time of posting this is a video that has 1,728,545 views, 1461 Comments and been Favorited 1125 times.

See the Video below:

Mind you, the “clever” bit was having that idea in the first place – a clear case of thinking outside the box, well done that man/woman! Not so silly after all ;-)

PS: I never ever thought I would be using the term “Gang Bang” on any website of mine – if my Mother could see me now! ;-)

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